Etihad Airways, the national airline of the UAE, and Ad-Lib.io, the next-generation Creative Management Platform (CMP), have partnered to advance Etihad’s digital advertising capabilities to the next level by leveraging Ad-Lib.io’s leading platform for digital-savvy brand marketers. Following a rigorous RFP process, Ad-Lib.io’s platform was selected to deliver a user-friendly interface, simple scalability, and transparent workflow that would enable teams to collaborate on automated ad production across Display, Social, and Video. In addition, Ad-Lib.io’s solution fulfilled Etihad’s need for increased personalization and DCO via an intelligent automation methodology that interweaves the creative expertise of their production partner, EG+, with the trafficking and audience expertise of their media agency, Crossmedia.
