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Etihad Airways Selects to Evolve and Scale their Cross-Channel Digital Marketing

Etihad Airways, the national airline of the UAE, and, the next-generation Creative Management Platform (CMP), have partnered to advance Etihad’s digital advertising capabilities to the next level by leveraging’s leading platform for digital-savvy brand marketers. Following a rigorous RFP process,’s platform was selected to deliver a user-friendly interface, simple scalability, and transparent workflow that would enable teams to collaborate on automated ad production across Display, Social, and Video. In addition,’s solution fulfilled Etihad’s need for increased personalization and DCO via an intelligent automation methodology that interweaves the creative expertise of their production partner, EG+, with the trafficking and audience expertise of their media agency, Crossmedia.

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