Ecommerce and marketing agency Eastside Co took on an extremely challenging eCommerce platform migration for a high-profile global brand. It came out on top with SEO results worth shouting about.
Any website migration is an SEO risk because of the disruption caused to the site’s relationship with search engines.”
– SEO Director Will King
However, due to the diligent and professional work carried out by the team of SEO experts within the agency, this high-stakes migration not only produced minimal disruption to both organic traffic and keyword rankings but also provided results that far exceeded the client’s expectations.
This particular brand demonstrated a complex user journey and a multi-layer relationship between how search engines interact with the site, and how users navigate through the purchase funnel.
Eastside Co-created a personalized SEO strategy which allowed them to focus on key aspects like maintaining rankings and organic traffic whilst also setting their sights on boosting these key metrics.
The client, having had previous negative experiences with Magento migrations, decided to trust the experts and migrate to Shopify. This decision, which wasn’t taken lightly, has resulted in a fantastic project which, with the support from experts at Shopify Plus agency Eastside Co, not only maintained their current metrics during the switch but also secured rankings for more than 22,000 additional keywords, on top of a 139,000 increase in monthly organic sessions.
Award-winning web design and marketing agency Eastside Co is one of the world’s most experienced Shopify Plus Partners. Established in 2012, ESC has helped hundreds of aspirational brands and internationally-renowned names including Carex, Tropic Skincare and Chelsea FC exceed their goals thanks to world-class eCommerce solutions.
From beautifully designed, intuitive online stores, to results-driven marketing strategies and best-in-class applications, Eastside Co’s 70-strong team of specialists across UX, design, development, marketing, and client services partner with online businesses to achieve success.