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E-Web Marketing CEO on TikTok Advertising in Australia and its New Features

Advertisers in Australia can now look forward to enhanced features in TikTok ads. TikTok recently presented its new plan to ramp up advertiser investment in its social media advertising platform with the expansion of e-commerce, a new promise of “brand safety” and the launch of several new and interactive ad formats.

The new ad formats range from clickable stickers to “Choose Your Own Adventure” type ads, “super likes” and more.

The additions, the company says, will make TikTok’s advertising more interactive and creative, much like the TikTok experience itself.

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