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Dialpad Brings AI at Work to the World’s Biggest Advertising Stage


On February 12, Dialpad will debut its first-ever ad during the Big Game, featuring 42 artificial intelligence (AI) easter eggs that reference popular movies and TV shows, historical discoveries, and pop cultural phenomena.

Be on the lookout for Ai lovers, Ai explorers, robo aficionados, and pop culture experts! With its debut Big Game ad “The Good Ai,” which includes 42 (yes, 42!) references to artificial intelligence from both the past and the present, Dialpad, Inc., the leading Ai-Powered Customer Intelligence Platform that is revolutionising the way people interact with one another, will transport viewers into the past and the future in a matter of seconds on February 12. The advertisement, created by Hybrid Productions, honours the most significant occasions in the history of AI and refers to what will come as AI powers the future of work.

Ai at work is Dialpad’s forte; the company is a leader in AI-powered meeting transcriptions, call coaching, and actionable insights. Today, the company works with over 30,000 customers and employees from every department, including sales, customer service, and marketing, to help them adapt to and succeed in this hybrid work-from-anywhere environment.

“The Good Ai’ captures the world’s fascination with Ai and the journey we’ve all been on as it has evolved throughout our lifetimes. And it has now reached the workplace in a bigger way than it ever has before”, “There is a large-scale transformation taking shape at companies today to incorporate and use Ai to manage the complex demands of an evolving market. Dialpad can be a part of that evolution, offering a single platform that pulls from over 3.5 billion minutes of real-time voice and messaging data to deliver Ai predictive insights that boost customer satisfaction, improve employee collaboration, and empower customers to reach new heights.”

Morgan Norman, Chief Marketing Officer, Dialpad

These hints can help viewers get started on the enormous AI easter egg hunt in the advertisement:

  • A cute virtual assistant on the moon
  • Do you want to stay in the simulation?
  • The iconic AI test
  • The OG AI transportation
  • One of the earliest AI characters, introduced in this classic 1968 film
  • Checkmate
  • Fall in love with an AI OS
  • Robots from the future
  • Mortal keychain pet
  • The AI housekeeper
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