CommerceIQ, the algorithmic platform that helps consumer brands win in e-commerce, today announced a strategic API integration with Criteo’s Retail Media solution to expand its omnichannel advertising offering. CommerceIQ’s customers can now optimize their retailer search advertising across Criteo’s ecosystem of retailers and marketplaces. With 63% of online sales attributed to omnichannel growth, capturing consumer attention when they are searching for products regardless of retail platform is critical to growing overall market share.
CommerceIQ’s platform ties together multiple functions – sales, advertising, supply chain operations – and drives large-scale automated decision-making across the e-commerce operation. The platform leverages a single source of truth that connects different data sets, and generates insights and recommendations that feed AI-led automations. On the advertising front, CommerceIQ goes beyond ROAS, translating omnichannel search and display advertising dollars into profitable and sustained market share growth.