Choozle, a self-service programmatic ad platform, today released the findings of its 2021 mid-year digital advertising trend report. The report, which includes insights gathered from over 4,000 advertisers during January 1, 2021, to June 30, 2021, explores the trends of digital advertising campaigns run through their platform to better understand channel usage, tactics, and performance metrics.
The results revealed that as consumer behavior continues to shift from desktop to mobile, marketers are also changing their overall strategies to target across multiple devices. It also brought to light that many consumers are unaware of how these developments affect them.
