As announced last week at TikTok World, TikTok’s Creator Marketplace now features more than 800,000 creators around the world. With over a quarter of brands still identifying finding the right influencers for their campaigns as a significant challenge, Captiv8’s latest Influencer Velocity Index (IVI) tool was recognized for its innovation and ability to significantly cut down time during influencer discovery.
IVI is a dynamic AI-enabled talent recommendation engine from Captiv8 that allows marketers to auto-generate a list of the most relevant talent based on the metrics that matter most. In testing our AI-generated lists with clients, advertisers saw:
- Time Saved: 88% decrease in time required to build lists time
- New Creator Discovery: 76% of new creators recommended fresh content and perspectives
- Better Talent Lists: 9/10 talent experts would recommend, as the AI lists functioned as a great starting point and led to higher talent approvals in the first round
On Captiv8’s platform, the amount spent on advertising on TikTok has increased by 500% year over year, and the IVI tool not only helps businesses locate the right creators but also creates creator material that will work well as TikTok commercials. Just today at Adweek NYC, TikTok crowned Captiv8 the winner of the 2022 #BuildforTikTok Innovation Challenge as a consequence of the company’s IVI solution. Along with this success, Captiv8 was also recognized at the Influencer Marketing Awards earlier this year as the “2022 Best Influencer Marketing Platform.”
“We know that finding the right creator on TikTok is one of the most time-consuming yet critical aspects of an influencer marketing activation. With so many creator performance indicators being invisible to brands, we set out to solve for discovering the right talent with the Influencer Velocity Index,”
“We know that TikTok continues to be the destination for creators across our network, so cracking the code on how to help brands more effectively enter the TikTok mix is crucial in helping our clients and our partners at TikTok continue to grow. We are incredibly honored to be recognized for IVI and working alongside our talented partner, TikTok on innovative solutions.”
Krishna Subramanian, CEO and Co-Founder, Captiv8.