The introduction of AskAira is a significant step towards enabling enterprise loyalty marketers to use AI to boost the ROI of loyalty programs.
AskAira has been introduced by Capillary Technologies, a supplier of customer engagement and loyalty SaaS systems. AskAira is an AI-powered content assistant that makes use of OpenAI technology to assist organisations in developing emotional relationships with their target audiences. AskAira, which is a feature of Capillary’s enterprise product and stands for Artificially Intelligent Research Assistant, gives brand marketers the opportunity to interact with consumers more directly and forge emotional connections. AskAira also boosts productivity by offering pertinent prompts regarding messaging tone and generating communication ideas.
The majority of a marketer’s time is spent writing, revising, and optimising content for various platforms. By leveraging AI to recommend relevant messaging and individualised content for each consumer, AskAira attempts to solve this issue. AskAira is made to comprehend the subtleties of human language and emotions, assisting marketers in forging closer connections with their clients.
Marketers will be given alternatives based on AI for an appropriate reaction based on the context while developing a loyalty programme. With the help of the technology, marketers can produce content that is suited for the target market and industry, has the appropriate emotional appeal and tone, and is multilingual for customers around the world.
AskAira allows advertisers total control by giving them a variety of options to select from and approve for a given message.
“We are thrilled to announce the launch of AskAira, a productivity-enhancing tool that will help brands hyper-personalize messaging and create an emotional connect with the customer with more ease. By leveraging the power of OpenAI, we are making the Capillary platform more intelligent and user-friendly as we march forth on the vision of becoming the best loyalty company in the world.”
Rohan Mahadar, VP of Product Management, Capillary
Recent designation as a Leader in the Forrester Wave Report for Loyalty Technology Solutions, Q1, 2023 goes to Capillary Technologies. For 13 criteria, the platform received the highest rating. With the acquisition of Texas-based Brierley+Partners, Capillary also made its fifth acquisition globally and second in the US. The introduction of AskAira is a step closer to the company’s ambition of becoming the top loyalty technology company.
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