Bynder, a global leader in digital asset management (DAM), has unveiled Studio, the next-generation solution for scalable content creation and templating. As brands look to maximize ROI in a competitive omnichannel world, Studio gives marketers new capabilities to generate more value from their branded content.
Disseminating content is one of the biggest challenges marketers face — the majority of B2B buyers (62%) say they interact with three to seven pieces of content before connecting with a seller. While the video is and will continue to be the top content investment for B2B brands in 2023, 88% of respondents said they feel their organization is not using the full potential of video due to a lack of resources. lack of internal resources. Limited skills and budgets are among the key challenges at all levels.
“As content continues to be crucial to competing in the digital-first economy, the demands placed on creative teams will only heighten,”
“In the coming years, brands will have to operate amidst economic uncertainty and limited resources, further intensifying the imbalance between the expectations for output and the resources available to fulfill them. We developed Studio in response to this demand, enabling our customers to transform a painstaking manual content creation process into an automated and efficient one and helping them scale up content creation across platforms and markets whilst saving costs. This will allow them to reach their audience well before the competition and thrive faster in a demanding marketplace.”
Paul Heiden, Chief Product Officer at Bynder.
Studio enables brands to quickly and easily create a variety of content types that are customized by marketers to help them deliver the best possible experience while reducing development costs and time campaigns and accelerating time-to-market.
The features of the upgraded platform include:
- Dynamic content creation: video and GIF capabilities, in addition to the previously available image creation
- Flexible sourcing: users can upload existing content or simply create content from scratch within the platform
- Template creation: lock components such as logo placement, fonts, and more to ensure brand consistency as content is personalized
- Batch creation: create multiple assets at once to maximize efficiency and scale the content for maximum return on investment
Studio democratizes content creation, and the set of tools and content creation capabilities are often integrated into a single solution, dramatically simplifying the creation process. Powered by DAM as the central source of truth, it improves the content lifecycle from start to finish to deliver the best possible experience for creators, brands, and consumers.