The gold winner for the best small- and medium-sized business marketing programme in the 25th Annual Marketing Excellence Awards from Momentum ITSMA is Bombora, the industry’s premier supplier of B2B Intent data solutions.
Based on a B2B marketing campaign for the organization’s Essential Intent Data Guide, Bombora won the gold medal. The Essential Intent Data Guide was created by Bombora’s marketing division as a downloadable resource to assist a variety of B2B marketers in adapting their strategies to the pandemic’s realities.
With a 15% landing page conversion rate in a campaign that combined paid search, social, LinkedIn, and display advertisements, Bombora demolished industry standards. The Essential Intent Data Guide has received more than 3,275 downloads since it was first published on all paid channels. The Essential Intent Data Guide has become the top-ranking organic result for searches for “intent data guide” as a consequence of the mix of excellent content and this impressive sponsored performance.
“We’ve always believed that the best way to demonstrate the power of Intent data is to show rather than tell, and our marketing team has done a remarkable job with that mandate”, “B2B brands have been grappling with the effects of limited in-person events and an immediate need to improve the performance of their marketing efforts. The Essential Intent Data Guide and its associated marketing campaign showed marketers how Intent data could help them face these challenges. In the process, the campaign shattered expectations and helped educate a new segment of the market.”
Erik Matlick, co-founder and CEO of Bombora
The Company Surge data from Bombora informs marketing and sales executives about the companies looking at the goods and services that they and their rivals sell. With this knowledge, sales and marketing teams can be more consistent and relevant while enhancing performance across all initiatives.
The winners of the 25th Annual Marketing Excellence Awards were honoured yesterday at Momentum ITSMA’s annual Awards Ceremony, which was hosted in person for the first time in three years in Cambridge, Massachusetts. Momentum ITSMA is a prominent B2B growth consultant and analyst organisation. The winners were chosen by the jury, an international panel of marketing executives and experts, based on their outstanding innovation, successful programme implementation, and financial performance. There are two levels of recognition for exceptional marketing performance: diamond and gold.