A new partnership combines measurement for podcast advertising with in-campaign visibility for brand safety and suitability.
Barometer, a leading AI-powered brand integrity and contextual targeting solution for podcast advertising, and ArtsAI, a leading AI-driven attribution and personalization company providing optimisation and actionable insights to brands, announced a partnership at the IAB Podcast Upfront in New York. This will enable the market to receive new solutions that will deliver unprecedented in-flight transparency of brand safety and suitability for podcast advertising. They officially introduce AB Daily (AI Brand Integrity Daily Measurement) today.
Advertisers wishing to partner with podcasts must protect the integrity of their brand. Instead of needing to wait weeks or months for the outcomes to be revealed in a post-campaign report, they are searching for ways to monitor brand safety and suitability and gather contextual information while campaigns are in-flight. Furthermore, occasionally standards need to be adjusted in order to be just perfect, which may result in missed opportunities for in-flight optimisation that may produce a higher ROI.
The first product produced as a result of the special collaboration is called AB Daily and it combines the potent capabilities of the two businesses in a groundbreaking, no-code solution. AB-Daily gives daily, in-campaign show & episode-level appropriateness monitoring on where advertisements are showing on podcasts, breaking new ground in show-level post-campaign reporting. Additionally, AB Daily reports and analyses if the podcasts’ episodes meet the requirements for suitability and safety set out by the particular brand.
The new option is already accessible and works with both direct and programatic podcast purchases. Both Barometer’s AI-Powered Media Planning Platform and ArtsAI’s portfolio of AI-driven measuring tools can be utilised with or without AB-Daily.
The most recent technology, which is presently being developed in the AI Lab, will offer contextual analysis and real-time, episode-level targeting and anti-targeting for brand protection. This technology will enable marketers to prevent their advertising from running in real-time on any episodes that contravene their standards rather than discovering where their ads appeared after the fact.
“Publishers & advertisers can now get started using something like the “full stack” of podcast advertising, gaining visibility into signals that have previously been unavailable at this daily, episode-level resolution”, “Best of all, AB Daily, as well as all Barometer solutions, empower advertisers to fine-tune their podcast safety & suitability standards based on combinations of custom factors including genre, context, host sentiment, and more.”
Tamara Zubatiy, CEO, Barometer
“We’re excited to see continued evolution and compatibility between attribution and brand safety solutions in Podcasting. Barometer & ArtsAI’s partnership will allow us to refine our approach to brand suitability in the planning stages while unlocking new opportunities to test and gauge performance in environments that our clients can be confident in.”
Maria Tullin, SVP, Managing Director, Performance Audio,t Horizon Media
“One of the key reasons Display ad spend is $64B and Digital Video is $47B vs Podcast’s $2B, is because those mediums for years have offered daily and real-time-brand suitability safeguards. This innovative ArtsAI Barometer partnership will bring these safeguards to podcasts, enabling the podcast ad ecosystem for direct as well as programmatic buys to grow exponentially.”
Erik Lundberg, Chief Revenue Officer, ArtsAI
The AI Lab is now working on a future roadmap for the partners that will offer a more real-time targeting solution that will enable tighter advertiser controls of podcast ad purchases.
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