Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces today the addition of sales and marketing attribution tools for podcast and audio advertising to its arsenal of offerings. The new offering allows advertisers, agencies, brands and publishers to easily determine the effectiveness of podcast and audio advertising campaigns and maximize their return on investment for audio ad spend. Backtracks’ attribution tools measure which advertising campaigns and content drives traffic, commerce activity and consumer actions without the capture and storage of personally identifiable information and works under any privacy settings.
