Connect with us

Hi, what are you looking for?

Trending News

Backtracks Adds Sales and Marketing Attribution to its Arsenal of Podcast Management Offerings

Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces today the addition of sales and marketing attribution tools for podcast and audio advertising to its arsenal of offerings. The new offering allows advertisers, agencies, brands and publishers to easily determine the effectiveness of podcast and audio advertising campaigns and maximize their return on investment for audio ad spend. Backtracks’ attribution tools measure which advertising campaigns and content drives traffic, commerce activity and consumer actions without the capture and storage of personally identifiable information and works under any privacy settings.

Read More

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

You May Also Like

Past Conferences

October 16–19, 2023 | PORTLAND, OR Awww, we missed you, too! But never fear: We’ll be back in 2023 in beautiful Portland, Oregon, to...

Infographics

Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat.

Featured News

IMAX Corporation announced it has acquired SSIMWAVE Inc., a leader in AI-driven video quality solutions for media and entertainment companies. The move marks a...

Featured News

Revolutionising Brand Content and Experiences at Scale: Groundbreaking Engine Built on NVIDIA AI and Omniverse Connects Creative 3D and AI Tools From Leading Software...