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AppHub Acquires to Enhance its Best-in-Class Software Solution for Ecommerce Merchants

AppHub, an eCommerce enablement platform, announced it acquired Founded in 2012 by Callum McKeefery and Nicole Albano, helps businesses enhance the power of their customers’ voices to increase sales and build brand trust using its review, loyalty, survey and user-generated content (UGC) solution. Fueled by a $60 million growth investment from Silversmith Capital Partners, the deal marks AppHub’s eighth and largest acquisition to date. As part of the acquisition, McKeefery will join the AppHub Board. was founded as a platform to collect and publish authentic reviews to build trust between consumers and sellers. Since then, has evolved to leverage first-party data to positively influence shopping behavior. The company has 8,000 customers, including some of the most popular e-commerce brands such as Vuori, Pura Vida, and Boxraw. Despite’s market leadership position, AppHub believes there are significant opportunities to accelerate growth by leveraging a large customer base and offering a wide range of value-added products and services. increase of AppHub.

“The product suite offered by fully supports the AppHub mission to build software that enables e-commerce success,”
“Our combined platform addresses a range of pain points for eCommerce businesses, including marketing, conversion, logistics, and now reviews, making it well positioned to serve both SMB and enterprise customers.”
Arjun Batra, co-founder and co-CEO of AppHub.
“E-commerce has become incredibly crowded, forcing brands to compete more aggressively than ever for customer attention,”
“When we started 10 years ago, we wanted to create a product that would allow brands to build trust with their customers by enabling direct, useful feedback. AppHub is a great partner for us because of their broad eCommerce expertise and customer footprint, which will enable us to further accelerate growth.”
Callum McKeefery, Founder & CEO of ✪
“In addition to adding a great product, the acquisition of is transformational for us because it doubles our headcount to ~100 employees and expands our footprint to better serve our growing global customer base,”
Kris Eng, co-founder and co-CEO of AppHub.
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