Anteriad today announced a new collaboration with TransUnion. Through this collaboration, Anteriad’s audience data will be available through the TruAudience® Data Marketplace, enabling B2B advertisers to reach more in-market prospects with more relevant marketing across growth channels including connected TV, streaming audio and in-game advertising.
TruAudience technologies offer scalable identities to enable audience targeting and consumer engagement across offline, digital, and streaming settings thanks to their three-dimensional perspective of people, homes, and devices. For buyers and sellers of third-party audiences looking to activate targeting across streaming media advertising channels, the TruAudience Data Marketplace is a top choice.
“B2B media buyers and sellers want the ability to transact on Connected TV and streaming audio with precision targeting at scale,”
“By providing access to Anteriad data in the TruAudience Data Marketplace, B2B marketers and publishers can provide the right messages to the right audiences at the right time.”
Michelle Swanston, VP of Media and Entertainment and Head of Data Marketplace at TransUnion.
In a number of industries, including technology, fintech, healthtech, information technology, logistics, and martech, Anteriad collaborates with the biggest B2B marketers in the world. In terms of Account Based Marketing (ABM), B2B intent, and important technographic and firmographic qualities, Anteriad targeting solutions are highly tailored. They are also scaled for accuracy by keying off corporate location rather than the domain. This innovative strategy seamlessly incorporates the TruAudience Data Marketplace, expanding the B2B reach into linked homes and to consumers across myriad devices.
“CTV and streaming audio are valuable advertising channels for B2B marketers looking to differentiate from their competition. With the TransUnion partnership, they can access Anteriad’s highly relevant data to accurately reach their audiences in a new context that can move more leads down the funnel,”
Todd Love, Chief Commercial Officer at Anteriad.