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AnalyticsIQ and Claritas Partner to Drive Marketing ROI with PRIZM Premier Segmentation


Through AnalyticsIQ, brands, marketers, and data users may now access PRIZM Premier Segments.

In order to effortlessly supply PRIZM® Premier segmentation codes, AnalyticsIQ, the premier source of predictive people-based data, today announced a new partnership with Claritas®, a data-driven company that aids marketers in achieving greater ROI.

In order to conduct targeted and personalized marketing messages across channels, clients from all verticals will be able to take use of this partnership’s most extensively used segmentation solution in the industry as well as more comprehensive people-based marketing data.

“Claritas has set the standard when it comes to marketing segmentation, so we are proud to be able to offer our clients access to PRIZM Premier codes in addition to our PeopleCore consumer data”, “Both our organizations share a common goal of driving marketing ROI for brands and agencies, and this partnership will further that mission.”

Anna Brantley, Chief Revenue Officer, AnalyticsIQ

In order to help B2C and B2B enterprises across industries understand people, what they do, and why they make decisions – whether at home as consumers or at work as professionals – AnalyticsIQ is the first data company to combine cognitive psychology with data science. Through a partnership with Claritas, they are able to offer PRIZM Premier Segments in addition to their extensive data and insight, which significantly advances their aim of promoting better outcomes for everybody.

“Today’s consumer demands individual-level personalization, making the need for reliable, granular data more important than ever for marketers”, “Providing PRIZM Premier in conjunction with AnalyticsIQ’s predictive people-based data will help marketers improve ROI by unlocking rich segment personas and actioning on them with quality data.”

Jay Stockwell, Chief Revenue Officer, Claritas


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