AdTheorent Holding Company, Inc., a leader in programmatic digital advertising that uses advanced machine learning and security solutions to deliver real value to advertisers and marketers, today announced that it has been selected by Business Intelligence Group as the winner of the 2023 BIG Innovation Award for its technological innovation. This annual business awards program recognizes organizations, products, and people who bring new ideas to life in innovative ways. AdTheorent’s sixth consecutive win reflects the company’s commitment to the pursuit of innovation and disruption in the field of ad technology.
AdTheorent is a digital media platform with transformative security practices for running high-performance programmatic digital advertising campaigns serving brand and agency clients. Instead of focusing on user ID targeting, AdTheorent uses advanced data science and machine learning to calculate an ad impression score based on the statistical probability that the ad serves on those impressions that will create the desired commercial goals of the campaign.
AdTheorent builds custom machine learning models for each campaign goal – whether online actions like sales or real-world actions like store visits – and deploys them across the platform to deliver real-world results. show and optimize automatically. In addition, AdTheorent’s Predictable Audience Generator has redefined what a targetable digital audience is, leveraging advanced algorithms – not user IDs – to centralize campaign delivery on the target audience that each advertiser has.
Available to advertisers in a full-service managed capacity or as a direct-access “self-service” offering, AdTheorent’s platform works at scale with multimillion-dollar pricing platform models ads per second based on more than 1000 data attributes, which determine data correlations between conversions. and optimize targeting based on the predicted score of each impression. AdTheorent evaluates over a million impressions per second to predict which of the billions of available digital ad impressions will drive future consumer conversions.
Adtheorent Predictive Advertising does not rely on third-party data licenses, cookies, device identifiers, or uniform or personal identifiers. AdTheorent’s approach to digital advertising privacy and its ability to drive enhanced business results for advertisers sets the company apart from others in the industry.
“AdTheorent is committed to building and enhancing the most advanced and differentiated advertising technology ever deployed in the market,”
“Our media buying and optimization platform and related products are premised on the immense power of machine learning and data science – all using ID-agnostic privacy-forward methods that customers crave — and we sincerely thank the BIG Innovation Award judges for this valuable recognition.”
Jim Lawson, CEO of AdTheorent.
Organizations around the world have submitted their recent innovations for consideration in the BIG Innovation Awards. Nominations are evaluated by a select group of business leaders and executives, who volunteer their time and expertise to grade entries.