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Adjust Unveils Pulse: Smart Alerts For Marketers to Optimize Mobile Campaigns


With highly configurable alerts that enable them to keep an eye on important KPIs and take prompt, strategic action, Adjust’s new solution makes sure that app marketers never miss a beat.

Businesses are under more pressure than ever to maximise marketing efficiencies, so mobile marketing analytics platform Adjust today unveiled Pulse, a monitoring and alerting solution that gives marketers the crucial insights they need to know when to optimise the performance of their mobile campaigns. With Pulse, marketers can quickly build highly personalized alerts and cut through the clutter of pointless updates to concentrate on what really important.

“The sheer amount of data available and the constant stream of updates mobile marketers have to wade through can be overwhelming when running multiple campaigns simultaneously. It’s easy to miss essential updates amidst all the noise”, “Pulse is a direct result of our ongoing dialogue with our customers who want freedom and flexibility to focus on what matters. Pulse is an intuitive, automated solution that gives them the power to do more with less.”

Katie Madding, Chief Product Officer, Adjust

Advertising professionals can:

  • Monitor the metrics that important to them, including installs, retention, and ad expenditure, to assist more efficiently optimise budgets and campaign performance.
  • Configure the Slack or email notifications that go out to them and their teams.
  • Use tools like built-in previews that are based on past data to optimise alerts right now.
  • Set alerts for several apps to simplify setup and provide more complete information.

“Pulse is exactly the kind of solution the industry needs”, “Being alerted quickly and efficiently in the right areas is essential to manage your budget and campaign optimization efforts.”

Nicolas Rodriguez, Analytics Manager, Voodoo

The newest product from Adjust, Pulse, helps marketers work more effectively, quickly, and autonomously. Datascape, a sophisticated analytics platform that Adjust introduced in 2022, gives app marketers time-saving data reporting, visualization, and analysis features across all data sources in a single location. Adjust will keep releasing cutting-edge products in 2023 to support marketers in measuring, streamlining, and scaling their app growth.

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