Addressable TV advertising will leap from US$15.6 billion (€13.9 billion) in total worldwide revenue in 2019 to almost six times that value at $85.5 billion (€76.3 billion) by 2025, according to a new report. This reflects advertising dollars switching to addressable as the platforms mature and are better understood by the advertising community.
This is the principal finding of the latest Rethink TV report, Addressable Advertising Forecast to 2025 Addressable advertising boom across all regions and platforms.
