PubMatic , an independent technology company delivering digital advertising’s supply chain of the future, today announced the results from a new study with Advertiser Perceptions to examine how effectively publishers are enabling successful video advertising strategies. The research shows that while publishers believe advertisers want to buy video with a “screen agnostic” approach, they face widespread difficulty in delivering video seamlessly across channels. The study finds that publishers turn to SSPs as their primary partner to facilitate more effective video monetization, and that PubMatic is “the leading independent SSP in the market among publishers monetizing video ad inventory programmatically.”
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