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Acxiom Announces Data Clean Room Solution Powered by Snowflake for Privacy-First Collaboration in a Cookieless World

Acxiom, a customer intelligence company whose data-driven solutions drive business growth by enabling better customer experiences, announces the cloud-based Public Data Cleanup Room, which was built in partnership with Snowflake, the Data Cloud Company. This offering, powered by Snowflake, allows customers to securely share datasets with partners and platforms to identify high-value consumer segments, unused customers, base brand associations, loyalty and potential customers without disclosing personally identifiable information (PII). Available across industries and for brands of all sizes, customers have already begun implementing the solution to drive partnerships and marketing with other brands.

Acxiom has long been a cleanroom innovator. Now, by building its latest solution on top of Snowflake, Acxiom is able to deliver its seasoned experience to customers looking for a separate data cleanroom alternative. By using Acxiom’s cloud-based public data cleanroom, brands can control what data is included, how it relates to other data, and authorize how it is used. that data in a way that protects brands, partners, and customers. As a result, marketers have a much richer data set for precise and accurate marketing measurement in order to provide a unified customer view and the most relevant messages to their audience.

“The impending elimination of third-party cookies has increased the need for companies to come together when seeking audience insights and campaign planning and execution,”
“While data security has always been paramount, this type of marketing collaboration amid evolving privacy regulations and consumer trust concerns requires heightened sensitivity around how data can be used and shared. Our Data Clean Room solution, built on Snowflake, delivers secure data activation and measurement effectiveness to better understand when, where, and how best to connect with customers.”
Chad Engelgau, CEO & President at Acxiom.
“We look forward to seeing our customers and partners leverage Acxiom’s Data Clean Room solution, Powered by Snowflake, to grow revenue and pursue innovative data sharing capabilities and partner collaboration initiatives,”
“Snowflake and Acxiom are committed to supporting our customers as they mobilize their data and seek to amplify their marketing efforts.”
Bill Stratton, Global Head, Media, Entertainment & Advertising at Snowflake.

The leading industry applications are powered by Snowflake. By leveraging Snowflake, product and engineering teams can develop, scale, and operate their applications with zero operational costs, delivering differentiated products to their customers. . With the Powered by Snowflake program, builders have access to resources to help them build, market, and operate their applications in the Data Cloud. Learn more about the Powered by Snowflake program and how organizations are building on Snowflake.

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