The brand has never been a hotter topic in B2B than it is in 2022
This resurgence in brand focus has been driven by three profound shifts.
In the post-Covid, high-churn recruitment market Brand is an organization’s number one weapon in the battle to win.
B2B buying has evolved, with decision-makers preferring to ‘buy in’ to a company, rather than ‘buy from’ them.
Inclusivity and diversity have become a cornerstone of both organizational design and employee development.
At B2B Marketing Ignite USA, we’ll explore these intertwined themes in detail, and provide both the inspiration and the actionable solutions that B2B marketers need to succeed.
