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Due to this integration, advertisers can evaluate the additional effects of Facebook and Instagram on increasing tune-in levels. Lift measurement will now be a...
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LiveRamp and FreeWheel Partner to Bring Increased Addressable Advertising Inventory to the Connected Television Sector
Zefr Expands TikTok Product to Provide Advertisers With Suitability Exclusions, in Collaboration with TikTok’s Inventory Filter
Flywheel Digital Releases Customer Long-Term Value Solution Based on Amazon Marketing Cloud
Hibu, an H.I.G. Portfolio Company, Acquires Marketing Technology Platform of Signpost Inc.
Momentum ITSMA announces finalists for 2023 Marketing Excellence Awards
- Trending News
Similarweb’s New Tools for Search Marketers Track Brand Opportunities and Threats
HubSpot Named a Leader in the 2023 Gartner Magic Quadrant for B2B Marketing Automation Platforms for the Third Consecutive Year
Shirofune Bolsters Advertising Management Capabilities with Pinterest Integration
RainFocus Introduces New Industry Resource for Measuring Event ROI
The Arena Group Launches ‘Arena Creator Network:’ A Creator-Led Cultural Content Hub Powered by Iconic Brands for Unmatched Social Branded Opportunities
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Is Social Media Search The New Google? How To Boost Organic Traffic In 2023
Do More with Less: Connect Customer Data to Drive Marketing Efficiency
Learn How to Use Content to Accelerate Revenue
Delightful or Dreadful: An Honest Conversation About Content
Do You Know Who’s Watching? Using Engagement Data in Your B2B Video Marketing.
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Don’t Play It By Ear: This Is How to Use Podcasts to Level Up Your Content Marketing Strategy
Build an Integrated Search Strategy Across Google, Amazon and YouTube
How to Create Events for Every Audience
Site Search 101: The Most Effective Content Marketing Tool (You’re Probably Forgetting)
The B2B Buying Journey Has Changed. Make Sure Your Content Changes with It.
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Trending News
Search Tracker keeps SEO and PPC teams in sync with where and when to invest by monitoring the full search engine results landscape. To...
Featured News
Today, LiveRamp and FreeWheel announced their collaboration to launch a new product that would allow marketers to purchase more addressable ad inventory in the...
Trending News
Today, the customer platform for growing companies, HubSpot, revealed that it had been positioned in the report’s Leaders Quadrant for B2B Marketing Automation Platforms...
Trending News
Expanding its reach and enabling advertisers and agencies to streamline Pinterest campaigns is a leading digital automation tool. As of today, Facebook, Instagram, Microsoft...
Trending News
The Event KPI Periodic Table, which is based on an analysis of thousands of high-profile RainFocus events, identifies over 150 ways to demonstrate event...
Trending News
The ‘Arena Creator Network’ (ACN) has been introduced by The Arena Group, a digital platform and media firm that owns Sports Illustrated, Parade, TheStreet,...
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Functionalities for Sales, Meetings, Phone, and Payment Enhance Customer Interactions Brevo, a top supplier of Customer Relationship Management (CRM) solutions, today introduced sales solutions...
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The new proprietary metric from the pioneer in SEO assesses online brand strength precisely and accelerates competitive analysis to identify threats, opportunities, and improvement...
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Through AnalyticsIQ, brands, marketers, and data users may now access PRIZM Premier Segments. In order to effortlessly supply PRIZM® Premier segmentation codes, AnalyticsIQ, the...
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Within the First Ten Days, 36% of US Social Media Users Ages 45 to 60 Created a Threads Account. First Look: The Impact of...
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The TikTok Inventory Filter, a platform-exclusive brand appropriateness solution, enables Zefr’s international advertising partners to further their ethical marketing objectives on TikTok. Giving advertisers...
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Features of the Flywheel Digital Dashboard Private Model on Long-Term Customer Value Using data from Amazon Marketing Cloud (AMC), Flywheel Digital, a top provider...
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Hibu, Inc. (“Hibu” or the “Company”), a portfolio company of H.I.G. Capital (“H.I.G.”), a premier worldwide alternative investment firm with $58 billion in assets...
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As excitement for the upcoming Marketing Vision conference in Boston grows, notable B2B marketing executives will take the stage on November 14 to be...
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A new mobile app feature within Bloomreach Engagement, the platform powering infinite e-commerce experiences, was just launched by Bloomreach. It enables advertisers to effortlessly...
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Further Integrating Generative AI into Crucial Marketing Workflows with BrightEdge Copilot BrightEdge Copilot was introduced by BrightEdge, a leader in organic search, content, and...
Articles
Predictive AI is a game-changer for marketing success in the digital age. Predictive AI uses artificial intelligence to analyze data and forecast consumer preferences,...
Articles
Businesses must maintain their competitiveness in the fast-paced digital environment of today if they want their marketing initiatives to be successful. For maximum marketing...
Articles
You may have be aware of the severe labor shortage that is hurting almost every industry in the US. However, let’s look at the...
Articles
Lead generation and content marketing are Rachel Klaver’s areas of expertise as a marketing strategist. Opinion: Thousands of small business owners actively participated in...
Articles
It is crucial to think about your marketing goals, intended KPIs, and the emotional response you want to elicit from your customers before getting...
Articles
Marketers may support sustainable revenue development by embracing data-driven decision making, customer centricity, and digital marketing. SME marketers have a significant impact on their...
Upcoming Conferences
4–6, October, 2023 | BOSTON, MA B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove...
Upcoming Conferences
SMX Master Classes | March 1-2, Online SMX Advanced | June 13-14, Online SMX Next | November 14-15, Online Search marketing is the largest,...
Upcoming Conferences
26-29, September, 2023 | Washington D.C. Learn from 150+ expert speakers, connect with a vibrant marketing community, and get the tools to advance your...
Whitepapers
2020 will go down in history as a year beset with uncertainty, fear and apprehension. Despite all these, the business world grinds on, thriving...
Whitepapers
For years, marketers have relied on traditional performance marketing tactics to expand their customer base, grow market share, and increase revenue. This has been...
Videos
So far I’ve used ChatGPT to create an entire marketing campaign complete with ads, emails, and social media content. I asked it to build...
Featured News
61% of Canadian TV consumers would rather stream free content with ads than buy a subscription. The Canadian market has been added to LG...
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All Taboola marketers running campaigns in English will now have access to its Generative AI, according to Taboola, a leader in generating recommendations for...
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To convince businesses that it is a secure environment in which to conduct business and promote, Meta’s eagerly awaited Twitter replacement needs to put...
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B2B Platform Leader Works with Creative Agency Colossus on First Major Ad Campaign, Using B2C Techniques to Reach a Larger Audience The first comprehensive...
- Similarweb’s New Tools for Search Marketers Track Brand Opportunities and Threats
- LiveRamp and FreeWheel Partner to Bring Increased Addressable Advertising Inventory to the Connected Television Sector
- HubSpot Named a Leader in the 2023 Gartner Magic Quadrant for B2B Marketing Automation Platforms for the Third Consecutive Year
- Shirofune Bolsters Advertising Management Capabilities with Pinterest Integration
- Zefr Expands TikTok Product to Provide Advertisers With Suitability Exclusions, in Collaboration with TikTok’s Inventory Filter
- RainFocus Introduces New Industry Resource for Measuring Event ROI
- Flywheel Digital Releases Customer Long-Term Value Solution Based on Amazon Marketing Cloud
