Today, LiveRamp and FreeWheel announced their collaboration to launch a new product that would allow marketers to purchase more addressable ad inventory in the...
Today, the customer platform for growing companies, HubSpot, revealed that it had been positioned in the report’s Leaders Quadrant for B2B Marketing Automation Platforms...
Expanding its reach and enabling advertisers and agencies to streamline Pinterest campaigns is a leading digital automation tool. As of today, Facebook, Instagram, Microsoft...
The Event KPI Periodic Table, which is based on an analysis of thousands of high-profile RainFocus events, identifies over 150 ways to demonstrate event...
The ‘Arena Creator Network’ (ACN) has been introduced by The Arena Group, a digital platform and media firm that owns Sports Illustrated, Parade, TheStreet,...
Functionalities for Sales, Meetings, Phone, and Payment Enhance Customer Interactions Brevo, a top supplier of Customer Relationship Management (CRM) solutions, today introduced sales solutions...
The new proprietary metric from the pioneer in SEO assesses online brand strength precisely and accelerates competitive analysis to identify threats, opportunities, and improvement...
Through AnalyticsIQ, brands, marketers, and data users may now access PRIZM Premier Segments. In order to effortlessly supply PRIZM® Premier segmentation codes, AnalyticsIQ, the...
The TikTok Inventory Filter, a platform-exclusive brand appropriateness solution, enables Zefr’s international advertising partners to further their ethical marketing objectives on TikTok. Giving advertisers...
Features of the Flywheel Digital Dashboard Private Model on Long-Term Customer Value Using data from Amazon Marketing Cloud (AMC), Flywheel Digital, a top provider...
Hibu, Inc. (“Hibu” or the “Company”), a portfolio company of H.I.G. Capital (“H.I.G.”), a premier worldwide alternative investment firm with $58 billion in assets...
As excitement for the upcoming Marketing Vision conference in Boston grows, notable B2B marketing executives will take the stage on November 14 to be...
A new mobile app feature within Bloomreach Engagement, the platform powering infinite e-commerce experiences, was just launched by Bloomreach. It enables advertisers to effortlessly...
Further Integrating Generative AI into Crucial Marketing Workflows with BrightEdge Copilot BrightEdge Copilot was introduced by BrightEdge, a leader in organic search, content, and...
Predictive AI is a game-changer for marketing success in the digital age. Predictive AI uses artificial intelligence to analyze data and forecast consumer preferences,...
Businesses must maintain their competitiveness in the fast-paced digital environment of today if they want their marketing initiatives to be successful. For maximum marketing...
Lead generation and content marketing are Rachel Klaver’s areas of expertise as a marketing strategist. Opinion: Thousands of small business owners actively participated in...
Marketers may support sustainable revenue development by embracing data-driven decision making, customer centricity, and digital marketing. SME marketers have a significant impact on their...
4–6, October, 2023 | BOSTON, MA B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove...
26-29, September, 2023 | Washington D.C. Learn from 150+ expert speakers, connect with a vibrant marketing community, and get the tools to advance your...
For years, marketers have relied on traditional performance marketing tactics to expand their customer base, grow market share, and increase revenue. This has been...
For most users, their first experience with artificial intelligence (AI) was with chatbots that answered questions with pre-populated answers. From Indian Railways’ sari-wearing chatbot...
Leveraging YouTube Ads and Influencer Marketing It’s no secret that with the right strategy, influencers can increase brand awareness and increase sales and leads....