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Why 2021 could be the year of brand in B2B (…and what marketers need to do about it)

The pressure on B2B marketers to focus on lead generation, ABM, sales and marketing alignment, influencers… etc. etc. means that marketers sometimes forget to focus on their most important asset: the brand.

In this webinar, we’ll focus on what do you need to do to ensure your brand is fit-for-purpose in 2021? And what will ‘good’ look like in the longer term?

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