Harnessing the scale of TikTok without sacrificing brand suitability might be intimidating to marketers new to the platform. How can you tap into a highly engaged user base while ensuring the content is relevant to and safe for your brand? New brand suitability solutions ensure you can safely scale your TikTok advertising strategy.
Hear from TikTok and Zefr leaders on how global brands can take advantage of the world’s fastest-growing entertainment platform while maintaining safety and suitability. You’ll find out:
- How brands should think about the next generation of priority areas for safety and suitability, including the GARM industry standards
- How to leverage first-party and third-party controls together for maximum effectiveness
- Easy test-and-learn opportunities to get started