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Rally Sales & Marketing Around the 4Ps of Sales Effectiveness to Boost Revenue

An effective lead follow-up strategy is vital to successful pipeline generation but many businesses struggle to adhere consistently to a cohesive process, often leaving revenue on the table.

To understand trends in lead follow-up strategy and efficacy, Conversica investigated 1000+ companies and evaluated their engagement process as defined by the 4Ps of Sales Effectiveness. Join this webinar to hear the findings of this research and more.

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