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How a Marketer Can Think Like a Data Analyst

The seismic shift to digital-first business is continuing into the second half of 2020, with the CMO Survey reporting that marketing teams’ social media budgets have increased by an eye-popping 74% this year.

With increased spend comes increased scrutiny—meaning it’s more important than ever for social marketers to be able to analyze results and connect social campaigns to business outcomes.

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