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What is all the fuss about GA4 and how much do marketers need to know about it?

To cover the essentials of GA4, we’ll be joined by Christopher Coomer, VP of Data, Analytics, and Insights at Neil Patel Digital (NPD). His short presentation will be followed by an extensive Q&A session with webinar host Will Francis.

  • What is Google Analytics 4 (GA4)?
  • Understanding How GA4 Works
  • How does GA4 differ from Universal Analytics

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