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Optimove Survey: B2C Marketing Executives Allocate Most of Their 2023 Budget to Costly Acquisition Versus Retention, Despite Consumer Spending Uncertainty
WPP Partners With NVIDIA to Build Generative AI-Enabled Content Engine for Digital Advertising
Propelled by Suite of Generative AI-Powered “Genius” Products, SOCi Embraces CoMarketing Cloud Category
Wunderkind Launches WunderKIND Ads To Address Advertising’s Biggest Challenges
IZEA Announces Industry’s First Disclosure Engine for Generative AI Content
Magnite Research Finds Streaming TV’s Rapid Growth in Latin America Is Driven by Ad-Supported Viewing
MobileFuse Rolls out Outstream Capabilities and AI to Fusion Video, MobileFuse’s Video Suite
Madison Logic Named a Leader for Intent Data in New Analyst Report
Thomson Reuters Brings Forward Vision To Redefine The Future Of Professionals With Content-driven AI Technology
Gartner Says Catalytic Marketing Allows CMOs to Drive Profitable Growth Amid Macroeconomic Pressures
Is Social Media Search The New Google? How To Boost Organic Traffic In 2023
Do More with Less: Connect Customer Data to Drive Marketing Efficiency
Learn How to Use Content to Accelerate Revenue
Delightful or Dreadful: An Honest Conversation About Content
Do You Know Who’s Watching? Using Engagement Data in Your B2B Video Marketing.
Don’t Play It By Ear: This Is How to Use Podcasts to Level Up Your Content Marketing Strategy
Build an Integrated Search Strategy Across Google, Amazon and YouTube
How to Create Events for Every Audience
Site Search 101: The Most Effective Content Marketing Tool (You’re Probably Forgetting)
The B2B Buying Journey Has Changed. Make Sure Your Content Changes with It.
Predicting customer behavior is quite challenging. However, knowledge of a customer at an individual level offers enormous benefits. A company with such knowledge can provide better customer experience and retention, targeted marketing, increase sales, and proactive care. But many existing customer models are very macro in nature and fail to deliver at an individual level.
October 16–19, 2023 | PORTLAND, OR Awww, we missed you, too! But never fear: We’ll be back in 2023 in beautiful Portland, Oregon, to...
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IMAX Corporation announced it has acquired SSIMWAVE Inc., a leader in AI-driven video quality solutions for media and entertainment companies. The move marks a...
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