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Digital communities: Are they the future of B2B marketing?

Digital communities have come a long way since the days of LinkedIn Groups and Second Life.

In fact, bolstered by a new wave of innovative tech solutions and ever more savvy and hard-to-reach buyers, in 2021, they look like an increasingly sophisticated means to enable customer intimacy and enable better and more collaborative relationships.

What’s more, they provide a safe space where decision makers get to enhance their network and learn and share experiences without the risk of unleashing a torrent of sales enquires.

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