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CMOs, Take the Lead on Revenue Operations (RevOps) to Ignite Growth

Chief marketing officers (CMOs) now face more budget scrutiny than at any time in recent history, and they still must acquire customers and drive engagement throughout the life cycle. However, they are hampered by operational silos, limited visibility into the customer journey after acquisition, and poorly utilized technology investments.

March 08, 2022 | 11:00 AM EST | USA

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