Channel partnerships can help software companies scale and accelerate growth, opening otherwise difficult to reach markets. However, building a successful channel go-to-market model can be a complex task – especially when transitioning from a direct sales organization.
Simon-Kucher has partnered with some of the world’s fastest-growing software companies to leverage channels to drive growth. In this webinar, we will explore best practices on how to determine when to use a channel and how to choose the right channel partners to work with.
