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Becoming the Best Advertising Sales Team: Sweden’s NTM Shares Their Strategy

How NTM Media Group in Sweden has built a future-proof sales organization is the focus of an INMA Advertising Initiative Meet-Up featuring Annie Lidesjo, head of operations and people at NTM.

Local media, in recent years, has been on a tough development road regarding its advertising business due to a decline in print and slow digital growth due to high competition from the likes of Facebook and Google.

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