Nonstop requests from every department pile into a never-ending to-do list for many content marketing teams; as a result, content creators reprioritize workflows and leave half-finished projects on the back burner. In addition, it can be challenging to keep other teams informed of your plans, resulting in missed opportunities, duplicative work, and a disjointed strategy.
In this webinar, join CMI’s Chief Strategy Advisor, Robert Rose, on the best practices behind creating a strategic planning process that helps content teams get clarity and measurability into the lifecycle of the content they work so hard to create.
