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2022 Customer Experience Imperatives: Measuring What Matters

Customers want a seamless, unified experience across all interactions with a brand. To deliver that, organizations need a clear measurement strategy centered around shared goals. Marketers need to move from focusing on what they can measure to what they should measure. By rethinking their approach to data and the inputs and outputs that will impact success, brands can affect change to build a cohesive customer experience.

March 23, 2022 | 11:00 AM EST

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