80% of online searches are discovery. Hence, grabbing high-visibility positions on search is critical for businesses to drive engagement and conversions. Businesses invest time and resources in building technical infrastructure to boost their SEO. Yet, despite all efforts, over 90% of digital content has NO audience! As search moves from keywords to conversations, contextual search is now the focus. Hence, ‘good’ content and age-old SEO hacks might not be enough to help you stand out in search. What you need is content that is optimized for an omnichannel digital experience that is backed by an SEO-first CMS. But what does a truly “SEO-first CMS” entail to get you in front of your customers?
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