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Advertising

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Today, LiveRamp and FreeWheel announced their collaboration to launch a new product that would allow marketers to purchase more addressable ad inventory in the...

Advertisers Advertisers

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The TikTok Inventory Filter, a platform-exclusive brand appropriateness solution, enables Zefr’s international advertising partners to further their ethical marketing objectives on TikTok. Giving advertisers...

Digital Digital

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Features of the Flywheel Digital Dashboard Private Model on Long-Term Customer Value Using data from Amazon Marketing Cloud (AMC), Flywheel Digital, a top provider...

Marketing Marketing

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Hibu, Inc. (“Hibu” or the “Company”), a portfolio company of H.I.G. Capital (“H.I.G.”), a premier worldwide alternative investment firm with $58 billion in assets...

Marketing Marketing

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As excitement for the upcoming Marketing Vision conference in Boston grows, notable B2B marketing executives will take the stage on November 14 to be...

Marketers Marketers

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A new mobile app feature within Bloomreach Engagement, the platform powering infinite e-commerce experiences, was just launched by Bloomreach. It enables advertisers to effortlessly...

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Marketers

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Search Tracker keeps SEO and PPC teams in sync with where and when to invest by monitoring the full search engine results landscape. To...

B2B Marketing B2B Marketing

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Today, the customer platform for growing companies, HubSpot, revealed that it had been positioned in the report’s Leaders Quadrant for B2B Marketing Automation Platforms...

Advertising Advertising

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Expanding its reach and enabling advertisers and agencies to streamline Pinterest campaigns is a leading digital automation tool. As of today, Facebook, Instagram, Microsoft...

ROI ROI

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The Event KPI Periodic Table, which is based on an analysis of thousands of high-profile RainFocus events, identifies over 150 ways to demonstrate event...

Predictive AI Predictive AI

Articles

Predictive AI is a game-changer for marketing success in the digital age. Predictive AI uses artificial intelligence to analyze data and forecast consumer preferences,...

Social Social

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The ‘Arena Creator Network’ (ACN) has been introduced by The Arena Group, a digital platform and media firm that owns Sports Illustrated, Parade, TheStreet,...