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Do More with Less: Connect Customer Data to Drive Marketing Efficiency

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martechpro.report

 |  IST (GMT +5:30)

With economic uncertainty looming, marketers are being asked to focus on efficiency and “do more with less.” Customer Data Platforms (CDPs) help marketers make better decisions by leveraging calculated metrics, artificial intelligence and real-time insights.

We’ll cover:

  • How CDPs work, including data ingestion, segmentation, activation and insights
  • Inter’s success story with a CDP, including a 20x increase in ROI and 35x improvement in conversion rates
  • Best practices for implementing and leveraging a CDP

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