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Workato, the leading enterprise automation platform, announced the launch of the new Marketing Process Automation Certification, part of the company’s Automation Institute. The certification will cover best practices and methodologies for marketing process automation along with what enterprise automation means for marketing teams and more.

“We’ve seen adoption in automation double year over year and that will continue to grow. Gone are the days when it was just IT and business tech departments utilizing and implementing automations across an organization – marketing ops automations have grown over 200% in the last year.”
“I’m excited to be a part of Workato’s Marketing Process Automation Certification, part of Workato’s commitment to providing resources and learning tools so that every department across every enterprise can tap into its fullest potential with automation.”
Scott Brinker, VP Platform Ecosystem, HubSpot, and Editor at

The certification will cover:

  • What enterprise automation means for marketing teams, how to apply it, and best practices for the entire team
  • A 3-step guide for getting started with enterprise automation
  • How to create inbound lead management process automation
  • How to create virtual event automation
  • The best way to plan automated campaign operations and more

Users can advance and develop their professions in automation at Workato’s Automation Institute, which offers a specialized collection of interactive, on-demand courses. You can learn about topics related to automation and the Workato platform at your own speed with the help of Automation Institute’s self-service learning materials, which are available in a variety of clear-cut formats like PDFs, videos, interactive courses, and demos. Users can progressively become familiar with the multifaceted world of automation inside Workato by taking the basic and intermediate courses offered by the Automation Institute, and they can improve their knowledge with the exercises included in each course.

“We are excited to officially launch the Marketing Process Automation Certification, designed to provide a high-value certificate in automation. Part of Workato’s Automation Institute, this free certification is available to any marketing professional interested in learning more about enterprise automation and demonstrates our commitment to delivering engaging and relevant resources,”
“We’re excited to take a step towards expanding the types of courses and certifications we offer. Automation is a fast-growing category and Automation Institute aims to be a key place to grow and advance your career.”
Julien Clement, Director of Certification and Education at Workato.

Workato, which was founded in 2013, enables you to automate business workflows including workers, on-premise apps, and cloud apps. For instance, you may automate quote-to-cash business processes that may involve several apps, including Salesforce, NetSuite,, and Apttus. Workato enables business users and IT to create process automation rapidly by fusing an enterprise-grade workflow automation platform with the user-friendliness anticipated from consumer apps.

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