TIM, the leading 4G operator in Brazil, has teamed up with DigitalReef, a global mobile marketing and advertising technology company, to create a new marketing and advertising channel using the “My TIM” application. The application will now send more assertive and personalized push notifications according to the profile of each individual customer.
The technology provided by the partnership with DigitalReef involves SDKs (software development kits), which integrate existing applications into the “My TIM” application. After the user’s consent, the application analyzes data such as geolocation information and application usage in order to establish a behavioral profile.
