Today Teads announced groundbreaking updates to Teads Ad Manager (TAM), creating the first open-web platform that can activate cookieless campaigns throughout the marketing cycle. TAM now has a dedicated ‘cookieless mode’ for planning, targeting, delivery and reporting, allowing advertisers to responsibly engage with all consumers who are using cookieless environments. This covers a range of digital marketing requirements, from advanced cookieless audience targeting solutions to simplified A/B testing functionality. Teads’ cookieless solutions have already delivered over 1bn impressions across 50 fully-cookieless campaigns with top clients around the world. Initial results show that campaigns using cookieless solutions deliver on average a 5.5% more points of brand lift vs. cookie based activations.
