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TapClicks and Advisr Collaborate to Eliminate Gaps between Sales and Marketing Operations


Advisr, the top supplier of the top sales operating system for B2B businesses, and TapClicks, the leading provider of unified marketing operations, analytics, and reporting solutions for media companies, digital marketing agencies, brands, and franchisees, announced their cooperation.

By this partnership, gaps in the digital marketing and sales process are closed by integrating Advisr’s portfolio of sales planning, product recommendation, and proposal creation capabilities with TapClicks’ unified marketing operations platform, including order administration and reporting solutions.

Customers of both platforms may now effortlessly synchronise pre-sales information, proposals, and order-level information for post-sale OMS (order management systems) requirements with TapClicks’ omnichannel order platform, greatly enhancing the hand-off between sales and fulfilment teams. By integration, data entry is no longer necessary, human mistake is less likely, and the sales process is significantly sped up. Advisr receives quantitative campaign data from TapClicks’ analytics and reporting platform simultaneously, which supports real-time campaign recommendation informing and improvement.

“We believe it’s critical for companies like ours to play a proactive role in developing a connected ecosystem”, “Not enough has been done to create interoperability across marketing technology vendors. That is why we believe so strongly in our partnership with TapClicks. Our unified solution greatly enhances our customers’ ability to be successful and generate more revenue.”

Quique Nagle, Co-founder and CEO of Advisr

”Automation and acceleration are critical for Ad Ops today”, “The Advisr / Tapclicks technology partnership will enable organizations to visualize the full picture of sales, fulfillment and business operations, with increased revenue, dramatically improved efficiency, and reduced time and effort spent on non-revenue generating tasks.”

Babak Hedayati, CEO and Founder, TapClicks

Reduced staff, improved product portfolio representation for potential customers, and quicker campaign deployment are all made possible by the streamlined workflow for sales organisations, which leads to more cross-sell and upsell chances.

“The unification of the sales process from beginning to end provides our organization the ability to streamline media planning from proposal to fulfillment”, “These efficiencies streamline our internal workflows and deliver greater ROI for our customers.”

Jaime Cohen, SVP of Broadcast Digital, Salem Media Group

This integration, which improved both parties’ offers in the order management system market, was motivated by client requests and commercialised for a larger market. In the second quarter of 2023, the interoperable Advisr and TapClicks solution will be widely accessible, having an immediate influence on the media sector and its clients, partners, and principals.

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