RollWorks maintained its position as the industry leader in buyer intent, advertising, and account-based analytics. Account-based Leader’s usability, value, and speed of installation are highlighted in user reviews.
For B2B businesses wanting to accelerate effective revenue growth, RollWorks, a branch of NextRoll, maintains its innovative leadership and momentum. The business reported receiving 24 Leader honours in the G2 Spring 2023 Grid Report, an increase of 9 since the Winter report, including moving up to a leadership position in Account Data Management.
RollWorks maintained its position as the industry leader in buyer intent, advertising, and account-based analytics and received good marks for speed of installation, ease of setup, ease of use, and ease of administration, specifically:
- Account-based Advertising
- Account-based Analytics
- Account-based Orchestration Platforms
- Account Data Management
- Buyer Intent Data Tools
- Cross-Channel Advertising
- Display Advertising
- Marketing Account Intelligence
- Market Intelligence
- Retargeting
- Social Media Advertising
RollWorks has experienced a notable increase in industry recognition and has been continuously awarded a Leader by G2 over the past few years. The business was most recently recognized by G2 as one of the Best Software Companies of 2023, ranking third on the list of the Best Marketing and Digital Advertising Products (up from #40 the year before and the only account-based vendor in the top 10).
“On the heels of RollWorks’ 2023 best software honor from G2, Spring 2023 is our best showing in a quarterly G2 report. Huge thank you to RollWorks’ customers, who are increasingly vocal about our positive impact to their programs and initiatives around advertising, buyer intent, and account data management.”
Jodi Cerretani, VP of Revenue Marketing at RollWorks.
G2 Grid Reports, which are produced every three months, rank products using feedback from the community as well as information compiled from online resources and social media. RollWorks was named to the Leader position in 7 grids in the G2 Spring 2023 report, an increase of 1 over the Winter report. Goods in the Leader quadrant “have significant market presence scores and are highly rated by G2 users.” The “Users Love Us” badge was awarded to RollWorks for having more than 20 reviews with an average rating of 4.0 stars. RollWorks also received 54 badges, an increase of 18 since the Winter report.
The company’s rapid growth in customer satisfaction is driven by its ability to have a significant impact on enterprises’ go-to-market strategies and its constant stream of product innovations. Significantly, RollWorks just introduced their own intent service, RollWorks Keyword Intent, raising the bar for the sophistication of intent data. For its capacity to provide marketing and sales teams with more accurate and relevant intent signals to enable better in-market account identification and prioritization, organisations like Keyword Intent.
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