The most recent version of Q GamesMela, a casual mobile gaming game, has been released. QYOU Media Inc. is an American and Indian corporation that produces and distributes content made by digital content creators and social media stars. With the new update, a new “freemium” feature that allows users to earn rewards and cash prizes through both free and real money gaming is launched. With the app, users of various skill levels can choose from a multitude of game play options, such as single player, multiplayer, and competitions.
Furthermore, victors of the free and real money gaming competitions will get cash awards, and they will have the option to increase their earnings by combining their gains from both types of activity. The selection of games includes the addictive two-minute gameplay of LUDO as well as traditional skill-based games like Call Break, Gin Rummy, and Solitaire.
At the same time, Q GamesMela will initiate a more comprehensive marketing effort through influencer marketing and social media. To promote the new app, the business will collaborate with a range of gaming influencers, including through Chtrbox, their own influencer marketing agency. Furthermore, the app will be promoted throughout the upcoming months on a variety of broadcast and connected TV platforms owned and operated by Q in India.
India’s gaming market is still one of the fastest-growing globally. Based on five-year compound annual growth rate (CAGR) projections, the gaming population is expected to reach 642 million users by 2027, up from around 450 million in 2023 across all platforms. A large portion of this rise can be attributed to rising smartphone adoption rates, the availability of more affordable smartphones, and more affordable data plans. By 2023, the mobile gaming market in India is anticipated to reach 4.32 billion downloads, surpassing the download counts of previous global leaders such as Brazil and the United States.
“When we made the acquisition of Maxamtech Digital Ventures earlier this year, Xerxes Mullan and his team were determined to get us into the market in 2023 with a first class Q branded gaming app that combined a unique set of features for both free and real money gamers. We are confident the new release of Q GamesMela marks the beginning of bringing that product to market. We all know that the gaming market in India continues to be the most dynamic of any country in the world and we feel we are in the right place at the right time with this launch. Moving forward, we will continue to add new features while leveraging our audience on Q branded TV channels and via our growing network of influencer marketing relationships. We are confident this business will begin to have a material impact on our financial performance in the quarters and years to come and could not be more thrilled with today’s launch.”
Curt Marvis, CEO and Co-Founder, QYOU Media