Publicis Groupe Launches Px End-to-end Content Platform
The Publicis PX service integrates Adobe’s Content Supply Chain solution with Publicis’ worldwide audience analytics, media capabilities, marketing transformation experience, and studio network.
PX, an end-to-end production offering from Publicis Groupe, is aimed at expediting the development, performance, and personalization of omnichannel content. PX is designed to support engaging personalization at scale. It is data-driven, enables dynamic delivery, and is supported by the largest modular-first studio network.
Publicis Groupe discovered a common issue in the market: current solutions that support content management and delivery are frequently pieced together from disparate technologies and disconnected from creative, production, and media platforms. Marketers report that their needs for content have increased by a factor of two over the past two years, and they anticipate a growth of between 5x and 20x over the next two years.
With Publicis Groupe’s global audience data, studio capabilities, and media expertise combined with Adobe’s Content Supply Chain solution, which is powered by Adobe Experience Cloud and Creative Cloud, including Adobe Workfront and Adobe Experience Manager, the new offering enables marketers to create, orchestrate, personalise, and optimise content design, delivery, and performance throughout the entire supply chain.
PX links Publicis’ top-tier studio and media capabilities with Adobe’s all-encompassing Content Supply Chain solution in a seamless user interface, giving marketers immediate access to smart briefing, review and approval, and modular asset management tools as well as a customised dashboard.
PX is a one-stop shop for marketers to create, adapt, version, and optimise their content because it is directly connected to Publicis Groupe’s network of 50 content studios, which are experts in modular content strategy, creative, and production. New generative AI capabilities include translation, generative voice-over creation, Adobe Sensei GenAi generative AI services, and Adobe Firefly, a family of creative generative AI models from Adobe that create material that is professionally produced and economically successful. Using automated versioning and modular asset management, dynamic material can be assembled and published, meeting the demands of media personalization and creativity consistently and affordably.
The system ties data together smoothly along the full content supply chain, from creation to publication and storage, while maintaining taxonomy integrity. PX monitors the performance of assets and features AI-based image recognition to support intelligent in-flight optimisation.
“With data-driven personalisation at scale being critical to all future-facing marketing operations, PX is providing a true end-to-end optimal solution, connecting the dots between creative, production, media planning and activation ecosystems. Building on our ongoing partnership with Adobe, PX will further bring simplicity and efficiency to clients looking to streamline and accelerate how they are engaging with consumers”
Arthur Sadoun, CEO, Publicis Groupe
“Adobe and Publicis have a longstanding partnership aligned on our joint mission to help brands around the world deliver more personalised experiences to customers”, “We look forward to helping unlock the full potential of content and marketing at scale to drive profitable growth for our customers.”
Shantanu Narayen, CEO, Adobe
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