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Propelled by Suite of Generative AI-Powered “Genius” Products, SOCi Embraces CoMarketing Cloud Category


SOCi Genius drives more intelligent marketing tactics and boosts ROI for multi-location businesses.

With the advent of a new era: CoMarketing Clouds, which leverage intelligence and automation to help marketers work more effectively by delivering personalised recommendations that make campaigns more effective, SOCi Inc., the leading comarketing cloud for multi-location enterprises, is revolutionising the marketing landscape.

SOCi’s comarketing solution, SOCi Genius, not only automates time-consuming operations at scale but also generates extremely intelligent marketing decisions, boosting campaign efficiency and equipping marketers with its intelligence to make pivotal marketing choices. With SOCi, marketers now have the resources to provide individualised advice, make wise marketing decisions, streamline the completion of labor-intensive tasks, and thereby achieve unmatched efficiency.

“As we embark on this new era at SOCi, we really are on a mission to redefine the relationship that our customers have with marketing software—no longer seeing it as a tool that they use to drive a result, but as an actual partner marketing on their behalf in a highly intelligent way”, “By automating data-driven tasks and customer touchpoints across all locations, SOCi Genius allows us to give back thousands of hours of work to an organization and fuel smarter marketing strategies and maximize local returns across search, social, and reputation channels.”

Afif Khoury, co-founder and CEO, SOCi

According to Aragon Research’s definition of comarketing in The Rise of CoMarketing Clouds, comarketing is “a collective of intelligent assistants across key areas of marketing that analyse data, make tactical and strategic recommendations, and automate the process of marketing to buyers across channels, locations, and platforms.” The CoMarketing Cloud market is anticipated to increase from $2.7 billion in 2022 to $15.6 billion by 2027, exhibiting a CAGR of 40.8%, according to Aragon.

“Legacy marketing offerings tend to be point solutions often addressing only one or two channels, while today’s marketing landscape requires an omnichannel and personalized strategy across multiple levels”, “CoMarketing Clouds are more than a marketing tool. They are a partner to marketers, changing the way work gets done and the way enterprises engage with customers across every marketing channel.”

Jim Lundy, Founder, Aragon Research

Genius Reviews, the first product from SOCi Genius that is trained to automatically aggregate and respond to reviews in an authentic and on-brand voice, has been made available since SOCi received $120 million in funding earlier this year. This has improved reputation and brand visibility. SOCi Genius will assist brands in boosting customer engagement and return on investment by creating genuine, localised social posts, continuously improving online listings data, automatically updating local product and service landing pages, utilising highly targeted and interesting local ads, and more.

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