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Pacvue Expands Global Presence to Bring its eCommerce Advertising Solutions to Companies at Scale

Pacvue, an enterprise-grade marketplace advertising, sales, and intelligence platform, today announced its global expansion with a focus on Europe, including a partnership with Pacvue is officially the first software provider to offer advertising via The new API helps sales partners and vendors scale their eCommerce advertising in the growing European marketplace, making it possible to automatically create and manage advertising campaigns more effectively.

The announcement comes on the heels of Pacvue’s recent acquisition by the leading eCommerce software and data platform Assembly and is part of Pacvue’s commitment to growing its global presence through strategic partnerships. In addition to the new partnership, Pacvue is doubling its team size in the US and in Europe to accommodate the growing demand for its platform, while also making strategic hires including two new directors leading sales in Europe.

eCommerce is growing rapidly in European marketplaces, with the Netherlands at the forefront of innovation. We are thrilled to be the first software provider to offer advertising, helping both regional and global brands reach new customers and furthering our mission of unified retail media”
Melissa Burdick, President of Pacvue.

About the partnership: is an eCommerce platform based in the Netherlands and offers general merchandising products in categories such as music, film, electronics, toys, jewelry, watches, baby products, gardening, and DIY. As of 2020, the store serves 12 million active customers in the Netherlands and Belgium and offers over 23 million items. Since 2011, has also opened its platform for retailers to sell their products. More than 30,000 retailers have already sold via

The new API links’s advertising systems with third-party specialized software that allows ads to be created and managed. Pacvue, one of the largest eCommerce software providers in the world, is the first provider of this type of software for advertising via This allows sales partners and suppliers of to advertise even more effectively with on-site ads.

The Pacvue advertising platform can automate common campaign management functions, such as rules-based changes to campaigns, keyword research, bid management, and more. This makes advertising on more scalable and less manual than before, resulting in great time savings and better performance.

By using Pacvue, advertisers have a single overview of all ongoing marketing campaigns – including those outside In addition, advertisers can use detailed data & insights to optimize their ads with better campaign results.

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