Optimizely, the leading digital experience platform (DXP) provider enabling Boundless Digital Invention, has wrapped its annual Opticon event. Opticon brought together and connected leaders of technology, media, business, and brands for conversations on the rapid evolutions and innovations shaping marketing and the future of digital experiences.

Optimally hosted nearly 900 attendees from top brands in the industry, as well as customers, media, analysts and more during 45 sessions over the three-day event, focuses on anti-future solutions to the industry’s most complex challenges and the “enemies” of every digital chef:
complexity to get work done, uncertainty about what works, and inertia caused by inactive and inaction data. Other highlights from this year’s event include:

The future is limitless:
In his keynote, Alex Atzberger, CEO of Optimizely, highlighted the complexities that prevent brands from achieving results and introduced Boundless Digital Invention, a new way for digital leaders Digitalization improves outcomes such as increased revenue, the lower total cost of ownership, and reduced customer conversion rates. cost.

“At Optimizely, we unleash brand potential as the world’s only DXP designed to help reinvent how marketing works. With Boundless Digital Invention, marketers can orchestrate, monetize, and experiment at every point,”

“By removing complexities and barriers, brands can drive business success with boundless possibilities and infinite outcomes.”

Alex Atzberger, CEO of Optimizely.

Path to breakthrough experiences:
Product Manager Justin Anovick previewed Optimizely’s upcoming product roadmap, exploring what could happen in the digital landscape and how Optimizely delivers value to customers through orchestration, monetization, and monetization. and testing, including ideation, development, interaction, testing, learning, and more.

“For Optimizely, DXP is all about being better together – so that every team is unlimited in what they can accomplish,”

“Having acquired five companies over the past few years, it’s one-dimensional to view our recent work simply as ‘the whole is better than the sum of its parts.’ Because we understand that it’s not just about the totality of our different capabilities – it’s also about what each individual component brings to the table.”

Chief Product Officer Justin Anovick, Optimizely.

At Opticon, Optimizely announced a new Orchestrate solution, which combines three leading products – Content Marketing (CMP), Content Management (CMS) and Digital Asset Management (DAM) – into one service. comprehensive service. Orchestrate changes in the way marketing teams work, empowering them to manage the entire content lifecycle and deliver a better digital experience. Optimizely also launched Real-Time Segmentation, a first-of-its-kind service that allows marketers to segment customers at the point of interaction to deliver highly relevant and personalized digital experiences. The solution integrates with all products and leverages “new data” to reflect the actual state of the object, eliminating data refresh intervals that can delay customer insights.

Reinventing how marketing works:
Kirsten Allegri Williams, CMO at Optimizely, explored how the needs of the marketing and technology landscape have transformed marketers themselves, including creating the digital execution gap. between what customers expect and what we can deliver.

“Marketers and product leaders have become part of the same digital team, partnering together to create better channel strategy, better design and content decisions, and deeper user engagement right within the product,”

“To close the digital execution gap, we need to reinvent how marketers work. Along with all other core functions, like HR, Finance, and IT, marketing deserves its own system of record. With the new evolution of Optimizely, we finally have it.”

Kirsten Allegri Williams, CMO at Optimizely.

“We all know martech has become too complex,”

“The customer experience is too important to be left to a patchwork of disconnected systems. That’s why I am grateful for the unified vision that Optimizely has built.”

Lorenz Gan, Chief Digital Officer and CIO of New Era Cap LLC.