Optable, a SaaS data connectivity platform designed for the advertising ecosystem in the age of privacy, has been chosen by La Presse, the benchmark French-language news media in Canada, to power its next generation of privacy-preserving advertising products.
The erosion of third-party identifiers is intensifying the need for publishers to develop new ad experiences using first party data. Optable’s platform enables publishers and advertisers to securely onboard first-party customer data and make it available for activation across various properties, empowering addressability for walled gardens and anyone who works with first-party data, such as La Presse.
