Connect with us

Hi, what are you looking for?

Featured News

Openx Continues On Its ‘path To net-zero,’ Partners With Scope3 To Help Brands And Agencies

OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today announced that it is partnering with Scope3, Inc., a leader in supply chain emissions data, as part of OpenX’s long-term effort to significantly lower the carbon footprint of programmatic advertising. Through this partnership, the company will offer Green Xchange Packages from OpenX (GXPs) that leverage Scope3 to measure and compensate for carbon emissions of brand advertising campaigns.

The partnership with Scope3 advances OpenX’s “Path to Net-Zero,” a comprehensive and ongoing initiative that has positioned the company at the forefront of sustainability practices in the digital advertising industry. OpenX is the first advertising exchange to be certified as carbon neutral, reducing its carbon emissions by more than 90 percent and meeting the Science-Based Target initiative’s Net-Zero standard.

OpenX’s success in carbon reduction and our ongoing development of sustainable advertising products will drive our collective effort to reduce the carbon impact of digital advertising and help our customers meet their own sustainability goals, We’re eager to support all companies making advances in sustainability within the industry, and working with Scope3 is an important step in providing advertising solutions that measure climate impact and consume less energy.”
– John Gentry, chief executive officer of OpenX.


Green Media Products are the fastest, easiest way to make a measurable impact on the carbon footprint of the advertising industry. By offering GXPs, a carbon-neutral media product measured by Scope3, OpenX immediately provides marketers looking to reduce their emissions footprint with the lowest-carbon path to premium supply, OpenX’s work in achieving carbon-neutral certification and reducing carbon emissions across their operations establishes them as clear leaders and closely aligns with Scope3’s mission to decarbonize digital advertising.”
– Brian O’Kelley, co-founder and CEO of Scope3.

The Scope3 partnership announcement comes against the backdrop of the Cannes Lions International Festival of Creativity, where OpenX will host two-panel discussions focused on driving sustainability within the industry. The panels will take place at the OpenX floating venue at Jetee Albert Edouard on June 21.


Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


You May Also Like

Past Conferences

October 16–19, 2023 | PORTLAND, OR Awww, we missed you, too! But never fear: We’ll be back in 2023 in beautiful Portland, Oregon, to...


Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat.

Featured News

IMAX Corporation announced it has acquired SSIMWAVE Inc., a leader in AI-driven video quality solutions for media and entertainment companies. The move marks a...

Featured News

Revolutionising Brand Content and Experiences at Scale: Groundbreaking Engine Built on NVIDIA AI and Omniverse Connects Creative 3D and AI Tools From Leading Software...